COMMERCIAL & CUSTOMER JUDGMENT
Customer Centricity
Whether customer insight actually changed a decision and an outcome, not whether you can describe your customers sympathetically.
← All 16 dimensions in the competency frameworkWhat strong evidence looks like
- A specific piece of research or usage evidence that changed a real decision
- What happened to the product or the metric after that change
What weak evidence looks like
- General customer-empathy language with no specific insight named
- No decision that would have gone differently without the customer evidence
A real follow-up question
“What did you believe about the customer before this, and what specific evidence changed your mind?”
Questions like this follow directly from what you just said, not from a fixed script -- they exist to find out whether an answer holds up, not to check a box.
Related dimensions in Commercial & Customer Judgment
See where you actually stand on this
A self-assessment only goes so far. The adaptive interview tests exactly this kind of evidence, in your own words, with follow-up questions built to find out whether it holds up.