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For managers of product teams

Understand the product team you actually have.

See each product manager’s demonstrated strengths, readiness, and coaching priorities using one consistent, evidence-based assessment.

Sample team report for illustration only. Natalie Brooks and her team are a demo org; no real person’s data is shown here.

Below is Natalie Brooks’ team: a team profile radar, strengths and gaps, a heatmap of every person against every dimension, a read-only roster, and progress tracking across the whole team, the same views a manager sees after their team completes the assessment. One member, Elena Petrov, is shown in full further down, including her complete report and her next 1-on-1 agenda.

Team profile

Average score across each competency group.

  • Ethics & Responsibility and Customer Centricity are the team's clearest strengths, both scoring well above the rest of the group.
  • Day-to-day execution discipline is solid and consistent across members.
  • AI-Era Product Leadership is the team's biggest gap, the lowest score on the team, with people leadership and commercial acumen not far behind.
  • Strategic thinking as a whole trails execution and commercial judgment: building a shared point of view on AI-driven product opportunities would be the highest-leverage next step.

Strengths and gaps

Team strengths

  • Ethics & Responsibility
  • Customer Centricity
  • Execution & Delivery Discipline
  • Learning Velocity & Adaptability
  • Prioritization & Judgment
  • Communication & Executive Presence
  • Product Strategy
  • Analytics & Data Judgment

Where the team is weakest

  • AI-Era Product Leadership
  • People Leadership & Talent Development
  • Commercial & Business Acumen
  • Market & Competitive Judgment
  • Technical Competency
  • Innovation Behavior
  • Product Operating Model Maturity
  • Stakeholder Management & Influence

Every member, every dimension

Elena Petrov

Strategic Thinking

Product Strategy
6
Market & Competitive Judgment
5
Innovation Behavior
5
AI-Era Product Leadership
5

Execution & Judgment

Prioritization & Judgment
5
Execution & Delivery Discipline
4
Analytics & Data Judgment
5
Technical Competency
5

Leadership & Influence

Communication & Executive Presence
7
Stakeholder Management & Influence
6
People Leadership & Talent Development
9
Product Operating Model Maturity
7

Commercial & Customer Judgment

Commercial & Business Acumen
6
Customer Centricity
6
Ethics & Responsibility
6
Learning Velocity & Adaptability
5

Frank Rogers

Strategic Thinking

Product Strategy
9
Market & Competitive Judgment
8
Innovation Behavior
7
AI-Era Product Leadership
5

Execution & Judgment

Prioritization & Judgment
8
Execution & Delivery Discipline
8
Analytics & Data Judgment
7
Technical Competency
7

Leadership & Influence

Communication & Executive Presence
9
Stakeholder Management & Influence
9
People Leadership & Talent Development
8
Product Operating Model Maturity
8

Commercial & Customer Judgment

Commercial & Business Acumen
8
Customer Centricity
8
Ethics & Responsibility
9
Learning Velocity & Adaptability
6

Jane Walsh

Strategic Thinking

Product Strategy
6
Market & Competitive Judgment
5
Innovation Behavior
5
AI-Era Product Leadership
5

Execution & Judgment

Prioritization & Judgment
7
Execution & Delivery Discipline
7
Analytics & Data Judgment
6
Technical Competency
5

Leadership & Influence

Communication & Executive Presence
6
Stakeholder Management & Influence
6
People Leadership & Talent Development
4
Product Operating Model Maturity
5

Commercial & Customer Judgment

Commercial & Business Acumen
6
Customer Centricity
8
Ethics & Responsibility
8
Learning Velocity & Adaptability
7

John Smith

Strategic Thinking

Product Strategy
6
Market & Competitive Judgment
6
Innovation Behavior
5
AI-Era Product Leadership
5

Execution & Judgment

Prioritization & Judgment
6
Execution & Delivery Discipline
6
Analytics & Data Judgment
4
Technical Competency
5

Leadership & Influence

Communication & Executive Presence
9
Stakeholder Management & Influence
8
People Leadership & Talent Development
6
Product Operating Model Maturity
6

Commercial & Customer Judgment

Commercial & Business Acumen
6
Customer Centricity
6
Ethics & Responsibility
7
Learning Velocity & Adaptability
6

Jordan Alvarez

Strategic Thinking

Product Strategy
5
Market & Competitive Judgment
4
Innovation Behavior
7
AI-Era Product Leadership
8

Execution & Judgment

Prioritization & Judgment
5
Execution & Delivery Discipline
6
Analytics & Data Judgment
7
Technical Competency
8

Leadership & Influence

Communication & Executive Presence
4
Stakeholder Management & Influence
4
People Leadership & Talent Development
3
Product Operating Model Maturity
5

Commercial & Customer Judgment

Commercial & Business Acumen
3
Customer Centricity
5
Ethics & Responsibility
7
Learning Velocity & Adaptability
7

Marcus Bennett

Strategic Thinking

Product Strategy
9
Market & Competitive Judgment
9
Innovation Behavior
7
AI-Era Product Leadership
6

Execution & Judgment

Prioritization & Judgment
7
Execution & Delivery Discipline
7
Analytics & Data Judgment
7
Technical Competency
6

Leadership & Influence

Communication & Executive Presence
7
Stakeholder Management & Influence
7
People Leadership & Talent Development
6
Product Operating Model Maturity
7

Commercial & Customer Judgment

Commercial & Business Acumen
8
Customer Centricity
7
Ethics & Responsibility
8
Learning Velocity & Adaptability
7

Maya Chen

Strategic Thinking

Product Strategy
3
Market & Competitive Judgment
4
Innovation Behavior
6
AI-Era Product Leadership
5

Execution & Judgment

Prioritization & Judgment
5
Execution & Delivery Discipline
6
Analytics & Data Judgment
8
Technical Competency
6

Leadership & Influence

Communication & Executive Presence
4
Stakeholder Management & Influence
4
People Leadership & Talent Development
Product Operating Model Maturity
4

Commercial & Customer Judgment

Commercial & Business Acumen
4
Customer Centricity
7
Ethics & Responsibility
7
Learning Velocity & Adaptability
8

Priya Nair

Strategic Thinking

Product Strategy
7
Market & Competitive Judgment
6
Innovation Behavior
6
AI-Era Product Leadership
6

Execution & Judgment

Prioritization & Judgment
9
Execution & Delivery Discipline
9
Analytics & Data Judgment
7
Technical Competency
6

Leadership & Influence

Communication & Executive Presence
6
Stakeholder Management & Influence
7
People Leadership & Talent Development
5
Product Operating Model Maturity
7

Commercial & Customer Judgment

Commercial & Business Acumen
6
Customer Centricity
7
Ethics & Responsibility
8
Learning Velocity & Adaptability
7

Team roster

  • Elena PetrovPrincipal Product Manager
    Active development plan
    Strategy5.3
    Execution4.8
    Leadership7.3
    Commercial5.8
  • Frank RogersDirector of Product
    Strategy7.3
    Execution7.5
    Leadership8.5
    Commercial7.8
  • Jane WalshProduct Manager
    Strategy5.3
    Execution6.3
    Leadership5.3
    Commercial7.3
  • John SmithSenior Product Manager
    Strategy5.5
    Execution5.3
    Leadership7.3
    Commercial6.3
  • Jordan AlvarezProduct Manager
    Strategy6.0
    Execution6.5
    Leadership4.0
    Commercial5.5
  • Marcus BennettPrincipal Product Manager
    Strategy7.8
    Execution6.8
    Leadership6.8
    Commercial7.5
  • Maya ChenProduct Analyst
    Strategy4.5
    Execution6.3
    Leadership4.0
    Commercial6.5
  • Priya NairSenior Product Manager
    Strategy6.3
    Execution7.8
    Leadership6.3
    Commercial7.0
Team members8
Assessed8 / 8
Active plans1
Avg activity completion38%

Movement since last assessment

Illustrative example, not real data. Movement appears here once a team member re-takes the assessment. Here is what that looks like for Elena Petrov on two dimensions.

  • Execution & Delivery Discipline+1increase
    3 months ago3
    Today4
  • Prioritization & Judgment+1increase
    3 months ago4
    Today5

How to read readiness and confidence

Readiness

How prepared someone appears to take on the next level's scope, based on the evidence gathered in their assessment.

  • Not ReadySignificant gaps against the next level's expectations.
  • DevelopingEarly signs of next-level capability, with clear growth areas remaining.
  • Near ReadyMost next-level expectations are met; a few gaps remain.
  • ReadyMeets the next level's expectations across the dimensions assessed.
  • Strongly ReadyExceeds the next level's expectations, with headroom beyond it.

Confidence

How much evidence backs that readiness call, not how good the outcome is.

  • Low confidenceLimited evidence: a small sample of decisions, or gaps in what was assessed.
  • Medium confidenceA reasonable evidence base, with some areas better covered than others.
  • High confidenceStrong, consistent evidence across most or all dimensions assessed.

Elena Petrov

Manager view

A growth-focused view of this assessment. It does not include the hiring-calibration questions evaluators see.

THE TEAM COACH, WITH AN OPERATING MODEL BUILDER EDGE

Still growing into the role. Developing toward the next level.

Next Level ReadinessDeveloping
Not ReadyStrongly Ready
Highest Scope DemonstratedSenior IC Scope
Specialist ScopeBroad Org Scope
Overall ConfidenceMedium
LowHigh

01Scorecard

Scorecard

Strategic Thinking

Average 5.3

Product Strategy6/10

Presents a confident strategic narrative, though two of her PMs described the underlying plan as vaguer once questioned for specifics.

Confidence is lowered by a direct contradiction between how the strategy is presented and how it holds up under questioning.

Market & Competitive Judgment5/10

Has a general awareness of the competitive landscape without a distinctive point of view.

Innovation Behavior5/10

Encourages her PMs to experiment, though her own follow-through on bets is inconsistent.

AI-Era Product Leadership5/10

Talks about AI in strategy documents but has not translated it into a concrete initiative.

Execution & Judgment

Average 4.8

Prioritization & Judgment5/10

Prioritization calls are reasonable in isolation but change direction often enough that her team has started discounting them.

Execution & Delivery Discipline4/10

Three of the last five committed cross-team deliverables slipped without early warning to stakeholders, a pattern her own PMs raised independently.

This is a corroborated pattern across multiple reports, not a single incident, and should be weighted accordingly.

Analytics & Data Judgment5/10

Cites metrics in reviews but has been caught citing a stale dashboard on at least one occasion.

Technical Competency5/10

Adequate for the role; not a differentiator either way.

Leadership & Influence

Average 7.3

Communication & Executive Presence7/10

Genuinely strong presenter, confident and articulate with senior stakeholders.

Stakeholder Management & Influence6/10

Well liked by peers; some stakeholders privately describe her commitments as unreliable.

People Leadership & Talent Development9/10

Consistently the strongest part of her profile. Multiple PMs describe her as the best coach they have had, and two have been promoted under her.

Product Operating Model Maturity7/10

Built a genuinely well-regarded planning ritual for her group that other groups have adopted.

Commercial & Customer Judgment

Average 5.8

Commercial & Business Acumen6/10

Speaks fluently about business goals in reviews; underlying reasoning is sometimes repeated from her director rather than independently derived.

Customer Centricity6/10

Delegates most direct customer contact to her PMs; her own read of customer needs is secondhand.

Ethics & Responsibility6/10

No concerns identified; handled one sensitive personnel issue appropriately.

Learning Velocity & Adaptability5/10

Slower than peers at this level to change course when a strategy is not working, tends to restate the plan rather than revise it.

02Evidence

Evidence-Based Findings

Strongest Evidence

  • Two direct reports promoted under her coaching, independently corroborated by peers.
  • Built a planning ritual for her group that other groups have since adopted.

Role-Context Implications

  • Excellent fit for a people-development-heavy role; current reliability pattern is a real risk for a role with more cross-team delivery accountability.

Meaningful Gaps

  • Three of the last five committed cross-team deliverables slipped without early warning.
  • Strategic narrative is confident but vaguer than it first appears when pressed for specifics.

Contradictions

  • Presents as highly strategic in reviews, but two of her own PMs describe the underlying plan as unclear once questioned directly.

Unsupported Claims

  • Cited a metric in a leadership review that was later found to be from a stale dashboard.

03Level Fit

Level Fit & Readiness

Current Level: Principal Product Manager

Titled at Group PM, but delivery reliability evidence does not yet support being fully at level; people leadership is well above it.

Target Level: Director of Product

Not ready. The execution reliability pattern needs to be directly addressed and re-evaluated before this promotion is safe to make.

Already Proven

  • People leadership and coaching
  • Building durable team processes

Not Yet Proven

  • Reliable cross-team delivery
  • Strategic depth beyond the surface narrative

Evidence Still Needed

  • Two consecutive cross-team commitments delivered on time with proactive, early communication of risk.

04Strengths, Risks & Development

Strengths, Risks & Development

Top Strengths

  • People leadership and talent development
  • Operating model design
  • Executive presence

Top Risks

  • Delivery reliability on cross-team commitments
  • Strategic narrative thinner than it first appears under questioning

Derailers

  • Pattern of missed cross-team commitments without early escalation, independently corroborated by her own reports.

Development Actions

  • Put an explicit early-warning escalation habit in place for any at-risk commitment, and track it for two full quarters.
  • Have a skip-level review her next strategy document for concreteness before it is presented.
  • Separate her real strengths in people development from the promotion case, which should rest on delivery evidence, not on how she presents.

Suggested Next Experiences

  • Own one cross-team delivery commitment for two consecutive quarters with a visible, proactive risk-escalation habit before revisiting promotion.
Genuinely exceptional people leader, but a real, independently corroborated execution reliability gap makes this not yet a safe case for director. Address delivery consistency before revisiting the promotion.

Evaluating yourself instead? See the individual sample report.

Elena’s next 1-on-1 agenda

Talking points

  • Recognize a current strength: People Leadership & Talent Development.
  • Discuss the development focus area: Execution & Delivery Discipline.
  • Discuss the development focus area: Technical Competency.
  • Discuss the development focus area: Prioritization & Judgment.
  • Surface any blockers on assigned learning activities.
  • Agree on one concrete commitment before the next 1-on-1.

Strengths

  • People Leadership & Talent Development (9/10)

Development focus

  • Execution & Delivery Discipline (4/10)
  • Technical Competency (5/10)
  • Prioritization & Judgment (5/10)

Current objectives

  • Establish an early-warning habit for at-risk cross-team commitmentscomplete

    Execution & Delivery Discipline

    • Agile for the Modern Product Manager
    • Shape Up: Stop Running in Circles and Ship Work that Matters
  • Formalize a prioritization framework so calls stop changing directioncomplete

    Prioritization & Judgment

    • RICE Prioritization Framework for Product Managers
    • RICE Scoring Model